I'm not a roster of junior specialists with a shared calendar and a Canva template. I'm one senior operator. I've been inside Google Ads, Meta, and the rest of it every working day since 2010. When I take on a client, that client gets me — not a pitch, not a team, not a process document. Me, in the account.
Before I founded Zeller Media, I spent the better part of fifteen years inside the largest advertising holding companies on earth — Havas, MediaCom, and Starcom. I led paid search and paid social for brands you've absolutely heard of, with annual media budgets north of $100 million. I saw the good (real talent, real data, real craft) and the not-so-good (slide decks dressed up as strategy, accounts handed to people who couldn't explain a conversion action, clients billed for work that didn't get done).
By 2015 I was quietly consulting on the side. By 2019 I stopped quietly consulting and went full-time on what I'd always wanted to build: a consultancy where the person you signed the contract with is the same person who's actually in your account. That's it. That's the whole pitch.
Today I operate as an independent digital advertising consultant out of Long Island, New York, serving clients nationwide across paid search, paid social, audits, landing-page optimization, and fractional CMO work.
Managed paid search and paid social for Fortune-500 and enterprise clients across pharma, financial services, CPG, and retail. Built and led teams. Scaled nine-figure annual budgets across Google, Microsoft, Meta, and programmatic. Learned what the big agency world does well — and what it absolutely does not.
Started taking on direct-to-founder work on evenings and weekends. Every engagement confirmed the same hypothesis: mid-market brands were being massively underserved by agencies charging like they weren't.
Went full-time independent. Built out a client book across 35+ brands in nine industries. Became the person that marketing leaders, founders, and even other agencies quietly call when performance is on the line and the bullshit needs to go. Read the full Zeller Media story →
"If you want polished presentations, hire an agency. If you want growth, hire me."
— Bradley ZellerYou text me. You email me. You call me. If you want to ask a question at 9pm on a Tuesday, you ask me — not a ticket queue. I keep my client list small so this actually remains true.
Impressions are not a KPI. Neither is CTR, by itself. I build reporting around cost per qualified lead, pipeline revenue, new customer LTV, and ROAS by campaign — the numbers your CFO actually wants to hear about.
I don't lock clients in. If the work stops being worth it, you stop paying. I've never needed a retainer to hold someone hostage — the work either earns renewal or it doesn't.
Every call is a working session. I tell you what I changed, what I'm changing next, what's working, and what's not. No slide decks. No sugar coating. No "let me check with the team."