Most audits are 10 pages of screenshots wrapped around a sales pitch. Mine isn't. I open up your Google Ads and Meta accounts, run through them the way a senior operator actually would, and hand you a 40–80 page document that lays out exactly what's wasted, what's broken, and what to do about it — in a sequence you can execute. You own the report whether you hire me afterward or not.
Campaign organization, ad group density, shared budget logic, automation overlap, and the invisible structural choices that decide whether Google's algorithm has any chance of learning something useful. This is where 70% of wasted spend actually lives — not in bad keywords, but in accounts that were built by someone who didn't understand the consequences.
I verify every conversion action end-to-end. Enhanced conversions. CAPI. Offline conversion imports. Duplicate events firing from multiple tags. Conversion values that were set in 2021 and never touched since. If your account is optimizing toward broken or double-counted conversions, nothing else in the account matters until that's fixed. This alone is frequently worth the cost of the audit.
Target CPA that was set before your LTV changed. tROAS that makes sense on paper and zero sense for your margin structure. Max Conversions running on an account that doesn't have enough conversions per week to justify it. Budget caps pulling back your best campaigns on your best days. The bid layer is where good accounts quietly become average ones.
A term-by-term waterfall of every dollar spent in the trailing 90 days. Which search queries are wasting budget, which placements are draining Performance Max and Demand Gen, where the Display Network is quietly lighting money on fire inside Search campaigns you didn't even know included it.
Ad-to-landing-page message match. Page speed. Form friction. Mobile experience. Whether the ad is making a promise the page doesn't deliver on. If ads are working and CPL is still high, the answer is almost always here — not in the ad account.
GA4 configuration review, attribution model assessment, last-click-only blind spots, and whether your ROAS number is the one your CFO thinks it is. Plus a plain-English explanation of what changed with iOS/Android privacy updates and what your measurement actually shows you now vs. what it showed you three years ago.
Every issue identified gets ranked by impact × effort and sequenced into a 30/60/90 day plan. Week-by-week. With expected outcomes. You can execute this yourself, hand it to your in-house team, give it to your current agency, or hire me to run it. Your call either way.
Audits range from $5,000 to $25,000 as a one-time engagement. The price is determined by the complexity of what I'm looking at — not by how much runway you have or how eager you sound on the call.
Single-platform audit (Google Ads OR Meta). Monthly spend under $50K. One market. One primary business objective (lead gen, e-commerce, etc.). 2–3 week turnaround.
Multi-platform audit (Google + Meta, or Google + Meta + TikTok). Monthly spend $50K–$250K. Multiple markets or sub-brands. Includes measurement stack review. 3–4 week turnaround.
Enterprise / multi-entity audit. Spend over $250K/month, or multiple business units, or complex B2B pipeline attribution requirements. Includes exec-ready executive summary and stakeholder workshop. 4–6 week turnaround.
Write me a short note about your business — what you're spending, what's working, what's not — and I'll come back within a business day with scope, price, and timing.
Start an audit →